Episode 12

full
Published on:

21st Apr 2026

Quick Spoon: “I’m just…”: the language that shrinks how we show up

“I’m just…”

It’s a phrase that shows up in many workplaces — often without much thought.

But this seemingly small piece of language can have a significant impact.

In this Quick Spoon, Ross explores how the word “just” can subtly shape behaviour, influencing how people contribute, communicate, and see their own value at work.

When people describe themselves as “just” something, they can unintentionally minimise their role — speaking up less, holding back ideas, and second guessing their contribution.

Over time, these small patterns can reinforce limiting beliefs about what someone is capable of.

But the reality is:

Everyone is already influencing something.

Everyone is already shaping the culture around them.

What This Episode Explores

  • The hidden impact of the phrase “I’m just…”
  • How language shapes behaviour at work
  • Why people may undervalue their contribution
  • The link between identity and action
  • A simple reflection to build awareness

Key Idea

The language we use about ourselves can shape how we show up — often without us realising.

Reflection

Where are you saying “I’m just…”?

For those of you who are new to People Soup - welcome - it's great to have you here - I aim to provide you with ingredients for a better work life from behavioural science and beyond. For those of you who are regular P Soupers - thanks for tuning in - we love it that you're part of our community.

Visit Ross' Website.

Connect with Ross on LinkedIn

People Soup on Instagram which also features plenty of Ross' photos of the Andalusian life

He's now also on Bluesky

The People Soup Website on CAPTIVATE

Transcript
Show artwork for People Soup

About the Podcast

People Soup
Real conversations about work, leadership and being human
A podcast exploring work, leadership, and being human through real conversations — grounded in behavioural science and full of practical ideas you can apply straight away.

About your host

Profile picture for Ross McIntosh

Ross McIntosh

I'm a work psychologist. I want to help you navigate the daily challenges of work by sharing behavioural science in a way that's accessible, useful and fun.
I'm originally from Northumberland in the UK and I now live near Seville in Spain with my husband.